about Doc Jim

I’m Doc Jim (aka. Jeffry Dobrow), a visual & technology artist exploring and playing within the evolving, fluid relationship between technology, art and process to produce interactive, immersive and involving works.

  • Interactive light based art installations
  • Live mixing
  • Architectural and interior projection mapping
  • Room Scale Virtual Reality Installations

This site is a yet another digital identity and repository for endeavors. This shall serve as an accessible digital face with my VR efforts launched under flowlab

Partner at nectar ICC in Charlottesville and Technology Director at flowlab, I am exploring a variety of tech and artistic pursuits: Virtual Reality and immersive, interactive art, projection mapping and live mixing are all areas of interest and effort.
I’ve waited 28 years for virtual reality to finally reach a point where accessible opportunities exist for legitimate use.

Creating immersive experiences in Unity, interactive projection based art,  live painting in Tilt Brush and using projection to bring the experience outside the headset and into the spatial gallery.

This process allows for an amazing virtual reality experience not just for the user but for all spectators. Sharing the experience, finding ways to involve….this is paramount.
Projection mapping structures, interiors and micro mapping are all projection based mediums that allow physical structure to integrate with the art. This is a most amazing chance to blend physical and spatial mass with pixels and narrative and a natural progression for motion design.

Buildings, trees and trains are definitely not safe in the night…..
Live mixing and VJ’ing are interactive, real time pursuits that allow for an amazing creative outlet. Creating a visual experience for an event and then mixing it live, drawing the spectators into the mix with cameras and projecting it all massively creates tremendous energy.
Overall I am hoping to create art and experiences that immerse, involve and possibly educate. We need a lot more individual creative expression out there.

We’ve come a long way since Colossal Caves, Infocom and Scott Adams, however the lure of technology as a tool to expand our experiences is as strong as ever.

Authoring animation software to generate Z-80 code began an odd love affair with both technology and pixels. Through a few decades of exploration in programming, circuit design and 3D animation a cohesive theme emerged and continues to guide. Time spent in the commercial advertising world, designing for national and global outlets continues to allow exploration in the modern tech and trends of the craft. The realization of room scale, wireless virtual reality technology now provides the most robust and dynamic medium yet to express and architect experiences. My passion for this exists here and has launched flowlab, which houses most of my VR efforts.

With a history rooted in motion design, digital art and programming Jeff previously served as Creative Director of Ringside Creative in Detroit where he founded and developed their motion design group. There he serviced a range of global agencies working on a variety of national TV spots and campaigns. Prior to commercial work his focus was network identity design.   After moving to VA Jeff continued directing design and animation for a variety of clients both domestically and abroad.


ABC  |  Doner  |  BBDO  |  McCann Erickson |   NBC  |  JWT  |  Travel Channel   |  Flexus Belgium  |  Global Hue  |  CableComm Europe  |  Radio2 Belgium    |  Mondial RVA  |  Grid VFX Belgium  |  Odd Machine Chicago

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Photo courtesy of Elizabeth Swider. Charlottesville,VA

The facade of the Bank of the James came alive as visual artist Jeff Dobrow used projection mapping to create a 3D animated moving work of art Thursday night in the Fifth Street Station in Charlottesville, Va. The automated bank showed it’s experimental spirit allowing Dobrow the creative freedom to show off his one-night installation. Photo/Andrew Shurtleff Photography, LLC