Eugene Bradbury projection mapping
February 28, 2017
Landmark Hotel Charlottesville Projection Mapping
December 8, 2017

Interactive Projection Public Art – City of Charlottesville Grand Illumination

For the second year in a row Jeff Dobrow was asked to contribute technology based public art to the City of Charlottesville’s Grand Illumination Holiday event.

The event is held in the center of the city’s historic downtown pedestrian mall. The crowd is growing each year and 2018 was the largest year yet at over 2000+ in attendance.

For this event I envisioned an interactive installation that would involve the crowd passively and make them part of the art! The primary challenge was space. The prime real estate needed for viewing one of the main corridors into and out of the event center. This required some unique solutions in terms of equipment used.

With technical challenges aside I decided to play off the existing historic mural, faded, still on the structure. The bricks as well came into creative use to add dimension and a sense of structural involvement, which can be difficult with a flat wall.

Ethereal and ambient elements were designed and animated to create a calm, contrasted pace to the energy of the event. All those who passed within a 20′ x 20′ area were captured by spatial cameras and brought into the projection as particle art, larger than life This encouraged pplay and interaction throughout the event!

Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. | Wikipedia