Eugene Bradbury projection mapping
February 28, 2017
immersive technologies | VR
February 24, 2017

Landmark Hotel Charlottesville projection mapping

I was asked by the City of Charlottesville to conceive of a visual piece for the Charlottesville Grand Illumination in December 2017.

After careful thought of the surrounding structures, the obvious and most interesting choice was the exposed skeleton of the abandoned Landmark Hotel project which is both beautiful and ugly in its presence.

Without any sort of flat facade to project on, the illusion of a surface was actually the perspective melting of the underside of the structures floor slabs.  Combined with the extreme viewing angle, the project yielded challenges.

A 3D model with matched cameras in 3DS Max, Element 3D and a planar 3-Space version in AE was cretaed.  This allowed for matched plates to go between 2D-3D effects. The rest was basic.  Two Christie Digital projectors were stacked and aligned to overlap, with specific mapping correction for the mixed projection depths (no planar surface :). Arena Media server spit this out.

The audio bed is a mix from Soohan, a Baltimore based DJ, and DJ Gon, a RVA based powerhouse.

Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. | Wikipedia