About

I’m Jeff Dobrow (aka Doc Jim), a technology-based Visual Artist and Creative Director exploring the evolving, fluid relationship between technology, art, and process to produce interactive, immersive, and involving experiences.

Creating thoughtful, interpretive pieces and engaging experiences in the Public Art, Themed Entertainment, Heritage, and Preservation spaces provides a wonderful opportunity to reach the public, reignite imagination, and renew curiosity! Leveraging artistic intent with opportunities provided by technology can yield opportunities to see things all new! Through my efforts, I hope to create aesthetic and impactful touchpoint’s between people and technology; experiences that are engaging, beautiful, and thought provoking.

I’m currently working in diverse technology-based mediums including immersive/interactive installations, projection mapping, and live mixing/performance art. Education, sharing, and empowerment are large components of my work and I embrace chances to share and teach others.

I’m always looking for opportunities to work with passionate, like minded people on amazing projects or to share, and help educate. Awareness and understanding is key in these fluid times. With these technologies making inroads into various industries, many are scrambling to find their place and position.

In a past life, I was a CD in the global advertising and motion design spaces producing broadcast branding & commercial spots globally. I’ve observed the industry’s decades of ebbs, flows and change. Zork to The Attik,…to the fall of the behemoths and the rise of the boutiques….to wherever we are now. My origin is in early immersive/interactive experiences, GFX programming, and I’m ridiculously passionate about related emerging technologies and their abilities to inspire curiosity, build community and create joy. GPU-based real time applications are of specific interest!

| Creative Direction | Projection Mapping | Interactive Installations | Motion |

Maymont Gardens | TJ Monticello | Library of Virginia | The Karsh Institute | Wilkes Barre University | GridVFX Belgium | Riggs Ward Design | University of Virginia | Odd Machine Chicago | Discovery Network | Mondial RVA | BBDO | McCann Erickson | JWT | Flexus Belgium | Virginia Film Festival | City of VA Beach

I really like EPSON projection. And cats.